MARKETING
MAKE IT KNOWN
SEO
“Digital Real Estate.” If you’ve never head of that before, this is it. Search Engine Optimization is what allows your customers and clients to discover your brand before your competitors. Mitigating Google’s constantly changing algorithms is grueling. But having a strong SEO is critical to scaling your brand, so we’ll get through it together.
Your goal should be to secure every inch of search result possible - including the top listings, reviews, locations, articles, and ads. The stronger your SEO is and the more digital real estate you control, the more visibility you will have with your audience. Plain and simple.
ADVERTISING
It can be cheap. Most people are reminded of advertising around the Super Bowl as they try to guess how many millions of dollars each company paid for thirty seconds of air time. Not all advertising is pay-to-play though.
There are some very simple tools we can deploy through email campaigns and your website that can advertise your brand and help close new sales. And if have a larger budget and want to get fancy, you can always dive into the more complex world of paid searches, social media ads, and video content.
PUBLIC RELATIONS
Perception is reality. Your PR is what helps create that perception. What legacy do you want to leave? Which stories do you want to share? Who should you be addressing? All of these questions and more come into play when setting up your public relations.
PR isn’t confined to spinning a story to save your brand though. True, that does happen, and we have some great resources for it. But a bulk of public relations happens long before any fallout. It’s your opportunity to carefully craft your narrative through press releases and campaigns.
