BRANDING
MAKE IT COUNT
WEBSITES
Tried and true. Nothing does more for brand building in the 21st century than a sharp looking and easy-to-navigate online presence. Your website has three overarching functions:
Inform viewers about your mission.
Funnel leads into sales.
Work alongside SEO to secure your digital real estate.
Your target market’s first impressions with your brand should be absolutely seamless. A quality website will go a long way in building trust and a positive perception with your customers and clients.
SOCIAL MEDIA
Did you know? It takes an average of 7 touch points before a company can land a qualified sales lead. A strong social media presence, can very easily become 3 or more of those touch points.
Social media is an extension of your brand presence and is a critical platform for reaching both old and new audiences. From LinkedIn to Facebook to Instagram to Twitter, everyone engages with some form of social media these days, and this handful of platforms provide the most recognizable ways to do so.
GRAPHIC DESIGN
Logos and more. Your logo is the most recognizable part of your brand. From the color to the shape to the type, every little aspect of your logo - and therefore your brand - is subconsciously judged by your audience. Having a great company with a poor logo is like signing a letter with the wrong name. It just doesn’t make sense.
Graphic design goes beyond logos though. It’s illustrations, infographics, presentations, pitch decks, and much more. No matter what you’re producing, it is important to create cohesive materials that match your branding thematics in every interaction - both external and internal.
