As seen on "Shark Tank" episode 904, the Seventy2 disaster survival kit was a tremendous success. After a couple of years on the market, they were ready for a changeup. We were contracted to help develop the next variation of their infamous backpack. Through countless all-nighters and temporarily taking over a local design studio, we were able to deliver a V2 prototype that utilized 50% less raw materials, simplified the manufacturing process, and increased the load capacity by 100% to make the design more user-friendly all around.